Each case study labels its decisions by level: strategy, architecture, interaction and leadership. Case studies are written in general terms to respect confidentiality, and diagrams use illustrative examples. All four products are live.
01
Platform strategy · B2B web
One Platform, Many Operating Contexts
Information architecture, role-based access and reusable reporting for a shared enterprise platform.
Key decision:
separate permissions, viewing scope and local filters.
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02
Product judgement · Consumer mobile app
A Clearer Way to Buy an Essential Service
Making an essential purchase easier to understand, from choosing a meter to knowing what happens after payment.
Key decision:
separate payment status from service status.
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03
Operational product strategy · Merchant devices
From Payment Terminal to Merchant Tool
Extending a payment product around the people, shifts and responsibilities behind each transaction.
Key decision:
separate identity, device session and shift.
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04
Design direction & governance · Multi-platform system
The System Behind the Products
Giving the company's digital products a dependable way to look, behave and communicate.
Key decision:
let the interface's role guide colour.
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