I lead product design for the enterprise division of a fintech group, shape design across its consumer and merchant divisions, and own the shared digital design direction and design system.
I define information architecture, interaction models and reusable patterns, then carry those decisions through interface design and handover.
I establish shared foundations and implementation guidance so teams can make consistent decisions beyond individual screen reviews.
I work with product, engineering and brand stakeholders to resolve trade-offs and make the reasons behind design decisions clear.
Connecting the wider experience:
Working across financial services, payments and enterprise software has taught me to look beyond the immediate task. A customer’s transaction can become a merchant’s operational issue or an internal team’s support query. I consider those connections when deciding where information belongs, who needs it and what happens next.
Building new products and evolving existing ones:
I’ve worked on new products where the first challenge was deciding what to build, and established services where change had to fit around existing behaviour and technical dependencies. That has meant questioning requirements, separating immediate fixes from structural changes, and finding practical ways to improve a product over successive releases.
Designing for the environment:
Designing across mobile, web, payment terminals, ATMs and USSD has made me attentive to context. An interaction that works on a personal phone may be unsuitable on a shared terminal or during a busy service period. I adapt the experience to the environment while keeping the underlying logic familiar.
Making trade-offs explicit:
Across that work, I’ve learned to make trade-offs explicit: where consistency helps, where a product needs flexibility, and when a local solution creates a wider problem. That perspective informs how I approach each new brief.
I start with what someone needs to do and what could get in their way. That shapes decisions about context, hierarchy, feedback and where an extra check belongs. I make the product model and trade-offs explicit, so the next person working on it can understand the reasoning and build on it.
My training in behavioural economics and consumer psychology with Irrational Labs helps me examine the assumptions behind a journey: what someone already knows, what demands their attention, and whether they can understand the consequence before committing to an action.
I use AI to explore alternatives, challenge my reasoning and develop draft copy, diagrams and prototypes. I bring the product context, constraints and design standards, then review and refine the output against them. This helps me make ideas tangible earlier, compare approaches and document decisions, while keeping ownership of the design direction and quality.
Before my current role, I worked as a Product Designer at Momentum Metropolitan and, before that, at Teya. Those roles contributed to my experience across financial services and merchant payments.
Certificate in Behavioral Economics and Consumer Psychology · Irrational Labs
Completed training in applying behavioural economics and consumer psychology to product and experience decisions.
Research + Strategy · Into UX Design
Completed training in user research and UX strategy, connecting user needs with business goals to inform product direction.
Design + Validation · Into UX Design
Completed training in developing and validating design concepts, using prototyping and user feedback to evaluate and refine solutions.